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One tag should link to many different topics and keywords that you've posted about and no more than three tags should be assigned by you .  Be sure the tags that you select are varied and not repetitive of one another because this can actually hurt your search engine optimization efforts. Together with reviving some of your old content and helping readers find exactly what theyre searching for, internal linking permits you to underline your website's validity.  You can connect to some other blog posts or into your webpages.   Shorten Your Blog URL Website URLs are among the very first things that search engines crawl since its another touch point for those motors to tell what your webpage is about.  For this reason, its readable and to avoid a mess of characters and numbers that provide no context.

 

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Below is a sheet that divides down the body of a URL; it shows how to structure them and where to place keywords.  Remember your URL does not have to be a direct pick up of the page title.  Since they're easier for search engines and readers to understand Utilizing URLs is a blogging best practice. With all these blogging best practices in mind, you'll be on the ideal track to building a site strategy and producing high-quality content for your readers.

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From what Ive learned, technical SEO simply gets you up to now.  Stay there and to achieve the top, an guide has to be helpful to the reader.  The largest reason for this is since it aligns with Googles number one need to rank the best, most useful content. Here are six of those blogging best practices Ive utilized to assist my articles rank, to help you out.  From the end of the article, youll have a playbook to do the same.    The fantastic Word Length Should you Google Perfect word length for a blog article youll encounter this commonly used graph in the Serp IQ study: a lot of people use this graph to justify writing really really long articles. In my experience, a 200-word manual that is super-useful will outrank a mediocrely helpful manual of 2,000 words daily.  But my personal guideline would be to target 1,500 words.  And while I just said there is no perfect length, I follow this principle because it forces me to consider all angles of the subject Im speaking about.

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  Why Short, Concise Paragraphs Do Well Individuals dont read things on the Internet anymore. They scan.   Consequently, if you would like to keep people youve got to break down your writing . They seem like work.  People scare off.  They leave your website if you scare people off.  And should they leave your website, thats a sign to Google that your article isnt quite helpful.  And if its not helpful, you begin to fall in rankings.  

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The very first headline gets the answer.  How do you fry an egg Use cooking spray.  Theres no hook. Theres no reason to keep reading the report.  The headline creates interest.  You dont understand what will create an egg easier to unsubscribe unless you keep reading. And if they stay on your webpage more, thats an indicator to Google that youve got good content.  Therefore, after youve written your post, go back and look for opportunities to make hooks.  If you require assistance with your pins and headlines, one resource I turn to time and time again is this free guide on how best to compose Magnetic Headlines. The Big Benefit When You Use Measures and Lists Have you ever thought about why we like lists It turns out our brains have been wired for lists. Participants in the study were much more likely to achieve aims when they generated lists compared to those who did not.

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A Featured Snippet is an answer to a search outcome that Google picks out of an articleand most often its in the form of a list.  From the example above, Google reveals a number of measures on how best to plan an event right within its results.  The motive Featured Snippets are so precious is that in the event the post is the one Google picks to feature, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for many of Wild Apricots posts, as theyve increased both our rankings and our traffic.  If you want to obtain a Featured Snippet, theres still some speculation about how Google chooses them, but generally when I write a blog post, I try to include lists or steps as frequently as possible.   The Kinds of Pictures That Work Best Take a look at Both of These images.   Its not that the image of rocks isnt appealing, but its that have been actually hardwired to enjoy images of people better.

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Because I started using images of people in my blog articles, Ive noticed they get shared a whole lot more, which is just another factor Google believes in its positions.  Its a small change that makes a significant difference.    Your Posts Should be Evergreen Have you ever clicked on an article from a Google search result only to find the content obsolete When I encounter obsolete content, I click on the back button and try another result. Thats why if I need something to rank highly, I attempt to make whats called evergreen contentcontent that remains relevant over a long time period.  This implies I avoid writing about matters that have time-based info or fads.  Some of Wild Apricots evergreen content was at the top of Googles search results for years. Ive put everything Ive learned to a very simple playbook that covers how to compose and optimize posts for Googles search results that anyone can use, no matter the size of your company. If youd enjoy my entire playbook on nonprofit SEO, you can watch my free webinar The Way to Grow Your Organization by Obtaining Lots and Lots of Traffic to Your Website.